BAUNAT: The Belgian online company that is revolutionising the way we purchase diamond rings
Buying a diamond ring, let alone an engagement ring without necessarily seeing it, is no easy task. Why would you trust an online shop that seems completely virtual to deliver the perfection you are
seeking at half the price or more?
Today it is possible. One Belgian company based in Antwerp, has managed to offer the most amazing range of diamonds, set in outstanding quality jewellery for half the standard retail prices. This company is BAUNAT, a small startup that was founded by two diamond-savvy entrepreneurs in 2008.
So what is the secret behind great quality at low prices? There are a variety of factors that may influence the prices of diamonds, diamond rings and engagement rings altogether. BAUNAT has successfully managed to identify all of these factors and to organise them efficiently in order to be able to offer outstanding quality at reasonable prices. First of all, BAUNAT purchases its diamonds directly in Surat, India, which is the heart of polished diamonds worldwide, thereby cutting the costs that may be encountered when purchasing in Antwerp through intermediaries. Second, the company only actually purchases upon demand and barely has any stock at all, which again, avoids expensive storage, security and other related expenses.
Another cost that is avoided which really makes a difference, is that BAUNAT does not own brick- and-mortar luxurious boutiques as everything is done online. However, should a customer be interested in viewing an engagement ring or diamond after all, that can be done in one of their private showrooms.
The budget for its marketing is also considerably lower as they build their foundations on smaller tailored marketing campaigns and through communication on their perfect customer reviews. In fact, just recently BAUNAT achieved an impressive milestone when the company was ranked highest Diamond Jewellery Brand worldwide by Trustpilot, as they reached 2000 positive reviews by very satisfied customers.
Last but not least, the diamonds are set in high quality jewellery pieces which are entirely designed by Belgian designers and Made in Antwerp by talented goldsmiths. By maintaining constant control on their supply chain, where the company knows exactly the origin of their stones up until the manufacture of their jewellery at local national level in Belgium, BAUNAT ensures their pieces are unique, cost efficient and affordable.
How is the experience of buying online shifting today and how does that influence companies like BAUNAT? Let’s be honest, if it weren’t for the increasing success of e-commerce these past years and the growing consumer trust, it would not be as easy as it seems for a company such as BAUNAT to strive.
That is why the company’s main focus remains the Smart Buyers, those customers who are mainly interested in quality but do not necessarily believe it can only be found in brands and are therefore not as keen on spending double or triple the amount for it.
Another important shift that was felt more recently also and that contributes to the success of BAUNAT, is the return of the millennials in the world of diamonds. As BAUNAT offers diamond and engagement rings from a supply chain that is controlled from beginning to end, it gives the millennial and customers in general, the confidence that their products are legitimate and qualitative, all for unequalled prices!